Donald D. Hoffman
The Case Against Reality
The Case Against Reality
Regular price
LKR 4,840.00
Regular price
Sale price
LKR 4,840.00
Unit price
per
Shipping calculated at checkout.
Type: Paperback
ISBN: 9780141983417
Couldn't load pickup availability
SHORTLISTED FOR THE PHYSICS WORLD BOOK OF THE YEAR 2019
'Is reality virtual? It's a question made even more interesting by this book' Barbara Kiser, Nature
Do we see the world as it truly is? In The Case Against Reality, pioneering cognitive scientist Donald Hoffman says no? we see what we need in order to survive. Our visual perceptions are not a window onto reality, Hoffman shows us, but instead are interfaces constructed by natural selection. The objects we see around us are not unlike the file icons on our computer desktops: while shaped like a small folder on our screens, the files themselves are made of a series of ones and zeros - too complex for most of us to understand. In a similar way, Hoffman argues, evolution has shaped our perceptions into simplistic illusions to help us navigate the world around us. Yet now these illusions can be manipulated by advertising and design.
Drawing on thirty years of Hoffman's own influential research, as well as evolutionary biology, game theory, neuroscience, and philosophy, The Case Against Reality makes the mind-bending yet utterly convincing case that the world is nothing like what we see through our eyes.
'Is reality virtual? It's a question made even more interesting by this book' Barbara Kiser, Nature
Do we see the world as it truly is? In The Case Against Reality, pioneering cognitive scientist Donald Hoffman says no? we see what we need in order to survive. Our visual perceptions are not a window onto reality, Hoffman shows us, but instead are interfaces constructed by natural selection. The objects we see around us are not unlike the file icons on our computer desktops: while shaped like a small folder on our screens, the files themselves are made of a series of ones and zeros - too complex for most of us to understand. In a similar way, Hoffman argues, evolution has shaped our perceptions into simplistic illusions to help us navigate the world around us. Yet now these illusions can be manipulated by advertising and design.
Drawing on thirty years of Hoffman's own influential research, as well as evolutionary biology, game theory, neuroscience, and philosophy, The Case Against Reality makes the mind-bending yet utterly convincing case that the world is nothing like what we see through our eyes.
Product details
Product details
Shipping
Shipping
We deliver books islandwide for a flat fee of 500LKR per order. All orders are processed within 1-2 days of receiving your order confirmation. Shipping takes 1-3 business days (excluding weekend and national holidays). Items are packed by Wild & the Sage and shipped by Sri Lanka Post via the Speed Post service. For more information, see our shipping policy
Store pick-up
Store pick-up
You can skip the shipping fees and collect books directly from our bookshop: Wild & the Sage, 311 Peellagoda, Unawatuna. After placing your order and selecting In-store pickup at checkout, your order will be prepared and ready for pick up within 1 business day. Our in-store pickup hours are 9am-5pm on Tuesday-Sunday.
Welcome to Wild & the Sage
Wild & the Sage is an independent bookshop on the south coast of Sri Lanka. We stock a range of local and international titles, available for islandwide delivery. Can’t find your favourite? We’re happy to source books to order. We also host regular workshops and events, as well as a monthly book club. Visit us in Galle to try our kitchen’s incredible menu and sip coffee in our garden courtyard. Everyone’s welcome for conversations over cake.
"The book selection is impeccable, could have wandered around and read for hours."
Susanne T (2024)